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July 27, 2006 - CESSE 2006 - Salt Lake City, UT, 1:40 PM-3:00 PM
"The Web Doctor is In"
June 4-6, 2006 - Promotional Products Association International Spring Conference, Atlantic City, NJ
Jeanne returned for a second year to present a range of Internet topics.
March 25, 2006 - “Beyond Brochures”– National Tour Association annual conference, Louisville, KY
A look at how tour operators and destination managers use powerful audio and video and Web technologies to bring the travel experience to life for their customers. Click here for more information >>>
November 3, 2005 - Establishing Benchmarks for your Web Efforts, Center for Association Leadership, Washington, DC
“How are we doing?” “Are we doing the right things?” “How do we know?” These are some of the most frequent questions about association websites. Do you have a plan in place for assessing your Web efforts? What is important to measure and what isn’t? This session gave a framework for looking critically at Web statistics and market research in order to have better business intelligence.
November 9, 2005 – Blogging and Other Online Connections – CIMPA Conference, Crete/the Greek Isles http://www.cimpa.org/itmic2005.htm
September 22, 2005 - Testing the Usability of Your Website, Center for Association Leadership, Washington, DC
More and more organizations are using their website to conduct business, perform transactions, and delivers services but , by and large, are still behind the consumer public’s expectations for exemplary service online. This session showcased the tools and practices of exceptional customer service and used many for-profit examples and some nonprofit case studies. There are also some interesting new customer service tools for the Web that were introduced. Participants learned how to gauge users’ expectations to provide more value and deliver a higher quality of service online.
July 16, 2005 – Creating a More Customer-Centric Web Strategy – CESSE Annual Conference, Portland Oregon http://cesse2005.org/
May 5, 2005 - Testing the Usability of Your Website, Center for Association Leadership, Washington, DC
The best definition we have heard for Web usability is this: “Your web site is usable when people can find what they need, and can understand what they find, in the time they are willing to invest.” How well do you know if people are finding what they need on your site? Is it logical to them? Are they having to worker harder than they need or want to? This session taught how to assess the usability of your site and focus your efforts on enhancements to make it a valuable—and used—tool for your audience. This session included case studies from organizations that have performed various types of usability tests and what they learned that changed how they think about their websites.
March 9, 2005 - Defining Your Web Strategy, Center for Association Leadership, Washington, DC
The adage rings true: “if you don’t know where you are going, just about any road will take you there.” If you’re not sure whether your web efforts are paying off, or if you can’t agree internally about what to do online, or if you feel like you’re just following the latest Web fad, then you don’t have a clear Web strategy. We certainly learned this in our 2004 Benchmarking Study on Members Only Web Efforts where over two-thirds of the respondents indicated that they didn’t have a Web strategy and wished they had!
This popular session --updated for 2005-- will provide you with a framework for defining a Web strategy for your organization and charting a course of action that will meet your needs and those of your online market. Learn what information you have at your fingertips , or what you need to gathe r , to make better Web decisions and spend your dollars more wisely. Grab your supervisor and Web team members and come to this session together.
January 10-11, 2005 - Promotional Products Association International Annual Conference, Las Vegas, Nevada
Monday, January 10, 2005, 9 am - 12 pm
“Fundamentals Of Email And Web Marketing Workshop”Tuesday, January 11, 2005, 9:30 - 11 am
“Looking Bigger Than You Are”Tuesday, January 11, 2005, 1:30 - 3 pm
“Best Practices For Online Customer Support”Tuesday, January 11, 2005, 3:30 - 5 pm
“Internet Marketing On A Shoestring”Click here for the resources mentioned during the presentation.
If you are interested in information or have questions about these past presentations, please feel free to email me.
November
“Blogging Along”
Blogging is the Web equivalent of a travelogue, but with a twist: it’s real-time, and it can be a powerful marketing tool for giving your prospective customers a feel for “you are here.” In this session, Jeanne highlighted a case study of one blogger who chronicled his cycling adventure through South America. Participants met the blogger, learned how this worked and what tools were required. This example was used to discuss how blogging can be used as part of a marketing strategy. Jeanne Allert presented with cyclist and blogger, Steve Allert.
“Best Practices in Online Customer Support”
An essential part of the sales process and customer relationship management is ensuring that when your customer has a question about your program, you are there and ready with the answer. Unfortunately, customers using the Web to browse and shop are often doing so when your office doors are closed and no one is by the phone. Yet their expectations for your support are often 24/7/365. What can you do? This session gave practical tips on how to meet customers’ need for service and help you close more sales.
“Internet Marketing on a Shoestring”
Specifically developed for smaller operations, or those with modest budgets, this session presents a cornucopia of ideas and tactics for using email and Web to further your marketing efforts. Emphasis was on “free” or “cheap” is the guiding premise. Participants learned from a wide range of examples and walked away with at least one idea they could use.
October
“What Makes a Great Website?”
What makes a good website? What makes one website succeed and others fail? Is it cutting-edge technology? High-end graphics and animation? Up-to-the-minute content updates? In this session Jeanne offered a romp through some well-known and lesser-known websites and extract the criteria that distinguishes them from the fray. Participants learned what every website must have and pick up tips for looking more critically at their own web efforts.
June
What We Know Today About Internet Communications
The communicator's toolkit now includes email, eNewsletters, the Web, and a range of other Internet options. These tools are most effective when used as part of an overall integrated campaign. But how do you determine which tools are right for your campaign, coordinate print publications, Web sites, advertising campaigns, e-mail newsletters, press releases, and direct mail to work together towards a common goal? Jeanne explained how editors, publishers, graphic designers and webmasters can individually bring communication assets and expertise into an integrated campaign.
May
Don’t Get Tangled in Your Own Web
Many organizations started their website more because they felt they had to, instead of because of some clear business or communication strategy. Now, several generations of the Web later, website owners are taking a step back and asking themselves: “What are we getting from this?” “Are we reaching our audience?” “Are we doing what they want online?” These are key strategic questions that you should be asking to untangle yourself from Web fads and instead chart a clear path for what you should be doing online. This session laid out a strategic methodology for using your website to serve the needs of you constituents and spending your limited resources wisely.
April
"Essential Steps to a CMS"
A Content Management System (CMS) can significantly improve your web productivity and site management. Getting a CMS selected and implemented, however, can be one of the most (positively) disruptive processes your organization can endure.
And to make sure you choose the right CMS, you should have a clear understanding of your organization, content, strategy and resources. Ellipsis Partners has developed guidelines for organizations preparing for a CMS. Discussed were important steps like a performing a content audit, building taxonomy, assessing workflow, plus particpants were given a template for communicating your requirements in a Request for Proposal (RFP).
"The Cost of Making a Good Decision"
This session profiled the methodology of one national association who sought to acquire and implement a sophisticated web content management system. Jeanne Allert and Donna Orem, National Association of Independent Schools, elaborated on timeline, crafting an RFP, and making a selection. Most significantly, this session focused on a shared internal consensus, managing personalities, controlling a (ravenous) vendor community, and ultimately, making a decision. Particpants walked away with a process template that can be modified for their projects and guidelines of questions to ask and speed bumps to watch out for.
March
"Winning Strategies for Using Email Effectively"
Using examples of effective inbound and outbound email, Jeanne Allert and Dina Lewis showed the value of actually having a plan for using this important tool. Participants walked away with hints to help establish policies and procedures for both interoffice, member, and external communications.
"Unscrambling the Alphabet Soup: Understanding AMS, CMS and CRM"
Are these tools different? the same? overlapping? confllicting? Do you need one of each or does one system do it all? Choosing the right system for your organization is all about defining your requirements and understanding what these packages can-and can't do. This seminar gave participants the questions to ask while determining which system is the right one.
February
"Defining Your Web Strategy"
In working with associations, nonprofits and local governments, I consistently find that the most efficient and effective Web efforts are guided by an overall strategy. This information-packed, free seminar laid out the process and questions for developing a more strategic approach to your Web efforts."Effective Internet Marketing"
Two powerful and economical platforms for marketing today are email and the Web. This day-long workshop for education travel specialists focused on best practices for email marketing and no-cost or low-cost strategies to employ on web sites to engage visitors. Packed with examples from commercial, university, association and travel industry web sites, attendees left with new ideas to try with their own programs."Effective Internet Marketing: How to Use Your Web Presence to Its Full Potential" - pre-conference workshop for the Education Travel Conference, Washington, DC
January
"What Do We Know About Writing for the Web?"
We’ve all seen websites that scroll text like a ream of toilet paper, or others that want to cram so much on a page that it’s hard to tell your eye where to look. There is an emerging “science” to writing effectively for the Web and some recent studies that provide insight into what works. This seminar taught participants how to craft content for electronic communications to serve web visitors. Examples included, 'How long can an article on a Web site be? Do people expect pictures on every page? Will people scroll or not? To PDF or not PDF? How do I set up an e-newsletter so that it’s most effective?' National Education Association PR Conference, Marco Island, FL“Mixing Your Media, Not Your Message”
Every state uses a variety of communications mediums to get their jobs done, and these days there are more communication options than ever before. How do you determine what tools are right for your campaign and then coordinate print publications, Web sites, advertising campaigns, e-mail newsletters, press releases, direct mail campaigns to work together towards a common goal? This session showcased a variety of communication campaigns that effectively used a range of media to create an effective, integrated message. National Education Association PR Conference, Marco Island, FL
2003 RETURN TO TOP
If you are interested in information or have questions about these past presentations, please feel free to email me.
November
"Integrated Marketing - tools and techniques"
In today's "over-informationed" world, getting your messages across to those who need them the most is a daunting task. Using technology appropriately can greatly reduce the time and increase the efficiency of your marketing efforts. This seminar explored the tools and techniques available to enhance your marketing activities. DMAW Conference, Washington, DC"Integrated Marketing - tools and techniques"
The Web is becoming an important tool for supporting the work of LGIT's customers/members. This session spotlighted some of the websites that participants current use in their work, and sites they think would be valuable to members. Participants walked away with a handful of new resources that should be on your bookmark list. Local Government Insurance Trust, MarylandOctober
"Writing the Right RFP" - An Ellipsis Partners Executive Education Seminar
The most important steps in planning your technology initiative are accurately capturing your requirements and effectively communicating those requirements to others. If you are looking for vendor development or products, the burden is on you to articulate your needs in a manner that can be understood-so the vendor community can give you a focused and reasonable proposal. This seminar had all the"dos" and "don'ts" and guidelines for getting results. Held at the Center for Association Leadership, Washington, DC.August
"Your Brand in the Community: Branding and Customer Service for Municipal Service Providers"
An important look at how your brand and customer service reputation matters--even if you ARE the only game in town. Session included tips on how to promote your brand and services, how to get customer feedback, and how to instill the importance of branding within your organization. Electricties Conference, Wilmington, NCInnovations in eGovernment - Jeanne was a panelist who addressed the elected officials of Maryland on the role of technology in government and key eGovernment initiatives. Held by the Maryland Association of Counties, Annapolis, MD
July
"How Are We Doing...Really? - Performing a Critical Assessment of Your Website"
How do you know if your web site is effective? Are your efforts paying off? Are you keeping step with best practices and giving your online audience what it needs? This session took state league office IT directors through a process for performing a critical assessment of their own web efforts. The session presented models of best practices and offer resources to enhance web efforts with economy and value. National League of Cities, Washington, DC
"What Your Visitors Are Telling You" - An Ellipsis Partners Executive Education Seminar
Particularly in time for 2004 budget planning, this session offered guidance on how to go about gathering valuable market feedback on a website, and ideas--or strong opinions--about what an organization should be doing online.May
"Using the Web to Work Better, Faster, Cheaper" - Connecticut Conference of Municipalities
Click here for slides.PPT Document
"What Your Members Want - Knowing your Online Customers and Serving Them" - Held at the DMAW Annual Conference Washington DC
April
"What Your Members Want Online" - An Ellipsis Partners Executive Seminar
Is your site design and content based on your desires or those of your online audience? How do you know what they want from your site and how can you get that information? This session explored key tactics for getting market intelligence about online visitors, including member querying, interpreting site statistics and more. Participants learned how to construct a site to better serve their online market. Held at the Center for Association Leadership, Washington, DC.March
"Essential Tools of the Internet: Using Email and Web to Support your Communications Strategy" - This interactive workshop provided practical strategies for integrating technology into your communications plans, enabling nonprofit communicators to reach a greater audience and be more focused in your use of these tools. We discussed industry best practices for using both eMail and Web and provide a showcase of examples of how community-based organizations are using these tools effectively. Conference of the Fairfax County Community-Based Organizational Development Initiative. Fairfax, VA
"Performing a Website Self-Check" - This session walked participants through the various elements of a site and provided guidance on how to critically examine their site in terms of its effectiveness. Participants were taught how to read their web statistics for meaningful data, how to align their sites to audience needs, how to assess the value of content and online features, and how to gather a clearer perspective on what to do with web technology to serve target markets. Conference of the Fairfax County Community-Based Organizational Development Initiative. Fairfax, VA
February
"Preparing Your Website to Meet Tomorrow's Needs Today" - An all-day workshop shared the benefits and cautions of Content Management Systems"- Center for Association Leadership, Washington, DC
"Defining Your Web Strategy" - An Ellipsis Partners Executive Seminar
Seminar specifically designed for CEOs and management staff who need to assert a strategic direction for the use of the Web in their organization. Held at the Center for Association Leadership, Washington, DC.January
"Essential Tools of the Internet - Using E-mail and Web for Effective Communications" - Half-day workshop for association executives to think strategically about how technology supports their communication goals. Hosted by the Performance Institute2002 RETURN TO TOP
December
"Look Before You e-Leap" - feasibility study on eLearning presented at the ASAE M&T Winter Conference, Washington, DCNovember
"Getting it Right the First Time - Writing the Right RFP" - National Association of Child Advocates Conference. Washington, DC"Defining a Web Strategy for your Organization" - National League of Cities RISC Board Meeting, Denver, CO
October
"Customer Relationship Management for Associations/Nonprofits" - Ellipsis Partners Executive Seminar, Center for Association Leadership. Washington, DCSeptember
"Internet Marketing: More than Just Getting them to your Site" - DC Web Women seminar, Washington, DC"Technology Assessment and Planning for Nonprofits" - Maryland Association of Nonprofit Organizations, Silver Spring, MD
August
"Dot Org Lessons Learned From Dot Coms" - National Summit on Communications Strategies for NPOs, Performance Institute, Washington, DCJuly
"Rules Rewritten and Rules Unchanged - Impact of the Dot Com phenomenon on Business." Opening General Session at the Direct Marketing Association of Washington Conference. Washington, DC"Integrated Marketing" - Ellipsis Partners Executive Seminar. Center for Association Leadership. Washington, DC
May
"Virtually Being There - Using Web Tools for Customer Support" -keynote speech for IIR Help Desk Conference in Stockholm, Sweden"Strategic Thinking about Your Industry on the Web" - keynote speech for elected city officials from over 30 states. National League of Cities, Portland,OR
April
"Evolving Event Marketing: Reaching Your Audience in 2002 and Beyond" - Destinations Showcase. Madison Square Garden, New York. Comments from the attendee evaluations..."Excellent. I'm overwhelmed with information."
"One of the best presenters I've seen..."
"Very informative & receptive. Kept you awake and interested."
"Fantastic! Great presentation style and a great wealth of information & tips given. Highly recommend!"February
"Perspectives on Non-Profit and For-Profit Partnerships" - GWSAE Navigator Series for Association CEOs, Center for Association Leadership, Washington, DC"RFPs and Technology Project Planning" - joint presentation with Information Concepts and Ellipsis Partners at the Center for Association Leadership, Washington, DC
"Marketing Your Meeting on the Web" - Destination Showcase, International Association of Convention and Visitors Bureaus, Washington, DC Comments from the program include:
"Wow! The capabilities are endless and the speaker did a good job summing it up and explaining."
"This was an excellent presentation"
"I received a lot of excellent ideas..."
"Excellent", "Energetic" "Very professional, knowledgeable and articulate""Managing the Virtual Enterprise" - American Society of Training and Development (ASTD) Annual Conference, Las Vegas, NV.
"The IN-Complete Internet Toolkit for Trainers" - Half day workshop. ASTD Truth in E-Learning Conf., Las Vegas, NV
January
"Strategic Planning for Technology" - Maryland Association of Nonprofit Organizations, Silver Spring, MD
"12 Ways to Use Technology for Meeting Planning" - International Technology, Meetings and Incentives Conference. Cairo, Egypt
"The Continuous Meeting - Using Online Community Tools to Extend your Event" - International Technology, Meetings and Incentives Conference. Cairo, Egypt
"Marketing to American Associations" - International Technology, Meetings and Incentives Conference. Cairo, Egypt
2001 RETURN TO TOP
December
"Technology Vendors: Knowing Who, When and How to Partner for Success" - Presented at the Maryland Association of Nonprofit Organizations Annual Conference, Martins West, Baltimore, MD"A View From the Sidelines - What Dot-Orgs can Learn from the Dot-Coms" Plenary session at ASAE's Management & Technology Conference, Baltimore, MD
November
"Tools and Techniques for Savvy Internet Marketing" The Center for Association Leadership. Washington, DC"Technology as a Catalyst for Change" - co-hosted the inaugural conference of the Center for Association Leadership, Washington, DC
October
"The Virtual Community - Your Presence on the Web" National Association of Home Health Care Providers. Albany, NY. Comment from the conference organizer:"The session was absolutely fantastic and exactly what I wanted, extremely well thought out and organized in a way that made lots of sense..I left your session with a million ideas, for us as an association and for our members, and am very excited about the possibilities on that front...."
-- Kate Spiller, VP, New York State Association of Health Care Providers"The IN-Complete Internet Toolkit" All day workshop for trainers for the ASTD Annual Conference, Charlotte, NC
"Getting it Right the First Time - Planning Your Next Technology Initiative" - Ellipsis Partners Executive seminar, Washington, DC
June
"The Virtual Association" - 4th annual International Conference on Virtual Communities in London, England. Held at the Church House Conference Center of Westminster Abbey with attendees from Scotland, Australia, Norway, Netherlands, Switzerland, Finland, Hungary, Germany, Iran, UK and the U.S"Adapting to e-Government" - Keynote speech. New York State Government Employees Conference. Albany, NY
May
"Getting Serious About the Internet: Building a Strategy for your Organization" Ellipsis Partners Executive seminar, University of Baltimore, Baltimore MDApril
"Options in Telework" - Presentation at ASAE Knowledge Network, ASAE, Washington, DCFebruary
"Integrating your Annual Meeting and Web Presence" - National Convention and Visitors Bureau, Washington, DC"e-Learning: Issues and Options" - Expert panel discussion for GWSAE Technology Solutions Series
2000 RETURN TO TOP
December
"Making Your Board Technology-Friendly" - Presentation with the Council for the Advancement and Support of Education at ASAE's Management & Technology Conference, Washington, DC
"Opening your Organization to the Web: Threat or Opportunity?" - Presentation with the National Education Association at ASAE's Management & Technology Conference, Washington, DC
"Converting your Print Advertisers to Online" - Half-day workshop at the Maryland Association of Nonprofit Organizations. Baltimore, MDNovember
"Establishing and Managing a Virtual Company" - Case study presented at the International Business Leader's Conference, Oslo, Norway
"The Help Desk that Never Closes: the Internet's Impact on Technical Support" - Keynote presentation at IIR Help Desk Conference in Oslo, Norway and at IIR Help Desk Conference in Stockholm, Sweden,May
"Update on Management Issues in Technical Support" - IIR Help Desk Conference in Stockholm, SwedenApril
"eCommerce Applications in Student Services" - American College Personnel Assn. Conference
"High Power, High Tech: Women Executives in IT" - Panelist for the Center for Women in Information Technology, University of Maryland
"Women in IT" - guest on Marc Steiner radio show (WYPR in Baltimore)March
"eCommerce 101" - Maryland Association of Nonprofit Organizations
"Making Cents of Online Charity Sites" - workshop for Maryland Association of Nonprofit OrganizationsFebruary
"Building Online Communities: Executive Issues Forum" - American Society of Association Executives
