Not entirely sure what direction you should be going with your Internet efforts? Getting a splintered perspective from staff? The Number One hindrance to a clear sense of direction is knowing how your website meets (or fails to meet) the needs of your online audience. Ongoing business intelligence about your customers is essential to your success and we can support a range of tactics for answering your most important questions.

You are tops in expertise and delivering your expertise to clients, and you bring added value to projects by addressing all the fundamental considerations that surround the project. With groups, you are facile in teambuilding.

Whether you are conducting an annual member satisfaction survey or you want to gather intelligence about where you potential markets are, Ellipsis Partners works with your existing knowledge base to construct a valid survey instrument. We can advise on questioning strategies and channels for promoting the survey. We support paper, fax or web-based surveying, help you market the survey, issue and interpret the results.

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Focus Groups

Our consultants have designed, facilitated and analyzed national and local focus groups for strategic planning, technology initiatives, marketing feedback, website design, and many more specialized purposes. We can coordinate your focus group research around your conference, local meetings, or conduct online virtual focus groups using Web conferencing to reach an even broader (or international) audience. Let our professional facilitators create an open and objective climate so that you can get the most out of your customers’/members’ opinions.

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Competitive/Comparative Scan

Your landscape of potential competitors or partners altered the minute you went on the Web, and it continues to change daily. Ellipsis Partners will assess the landscape of sites that compare/compete with yours and contrast it to your own efforts to give you a roadmap for moving forward. Oftentimes these scans are a great way of identifying how your organization can distinguish itself—or adopt a new marketing angle--in this crowded online marketplace.

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Do you have an idea for a new technology initiative, but you wonder: “if you build it will they come?” Our job is to help bring clarity to the business problem or opportunity, benchmark your existing assets and identify the success factors needed to make it work. Some of the studies we have designed and conducted for our clients include elearning feasibility, B2B portal, community tools, and extranets. As needed, we can help you translate this market data into a business case for positioning your idea to others.

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