Ellipsis Partners - Consultants in Internet Strategy, Education and Marketing for the Nonprofit Sector

How should associations respond to the current economic challenges? was the question posted by GWSAE's October 2003 Executive Update in their Business Partner Insights section. Jeanne Allert, President of Ellipsis Partners, had this response:

"In the short span of the last three years, we have all witnessed tectonic shifts in our economic, global, political — and emotional — landscapes. During periods of change or uncertainty, people turn inward, toward the institutions and communities that provide them with assurance, support, and direction. They look for leadership.

Associations must act assertively and proactively to take command of the leadership and support roles they have in their members' lives. Associations need to reinforce their value to members and to accentuate the benefits they provide. Communications with and among members should be increased. In all our work with associations and nonprofits, the two most valued assets are information and collegial networking.

Associations should utilize all possible and practical venues to encourage members to voice their opinions, express their changing needs, and interact with their colleagues. Association leaders need to be particularly visible and accessible. They need to use powerful and multidirectional tools to stimulate as much inbound communications as outbound. They need to communicate with greater frequency and to a wider audience. Information and communications technologies should be a priority investment for associations, and association leaders should understand and fully exploit these tools. The Web and e-mail offer still-untapped potential for associations and leaders to be more present in the lives of their members, now more than ever."

Ellipsis Partners' Dina Lewis named "Most Valuable Volunteer."
Dina Lewis, CAE, has been named "Most Valuable Volunteer" at the GWSAE annual meeting. Dina has been in association leadership roles for most of her professional life and continues to serve this community as a strategic consultant and active volunteer. Also at this meeting, Dina accepted the Chairperson position for the GWSAE Technology Advisory Council for 2002-2003. Jeanne Allert, Principal of Ellipsis Partners, was named to the Learning Initiatives Advisory Council for the Center for Association Leadership.

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Ellipsis Partners added the American Association for Clinical Chemistry to our client list. We will work with AACC on both a usability study and a requirements definition/CMS selection project.

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American Gas Association retains Ellipsis Partners to support their web strategic planning and web user survey efforts.

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The Maryland Association of Counties hired Baltimore-based Ellipsis Partners to provide Internet consulting services to the organization. Read the story in Baltimore Business Journal.