May 17, 2004
"The Cost of Making a Good Decision"
ASAE Knowledge Network
Noon - 2:00 p.m.
Audioconference

This session profiles the methodology of one national association who sought to acquire and implement a sophisticated web content management system. Jeanne Allert and Donna Orem, National Association of Independent Schools, will elaborate on timeline, crafting an RFP, and making a selection. Most significantly, this session will share internal consensus, managing personalities, controlling a (ravenous) vendor community, and ultimately, making a decision. You'll walk away with a process template that can be modified for your projects and guidelines of questions to ask and speed bumps to watch out for.

April 14, 2004
"Essential Steps to a CMS"
An Ellipsis Partners Executive Education Seminar
Center for Association Leadership, Washington, DC

A Content Management System (CMS) can significantly improve your web productivity and site management. Getting a CMS selected and implemented, however, can be one of the most (positively) disruptive processes your organization can endure. And to make sure you choose the right CMS, you should have a clear understanding of your organization, content, strategy and resources. Ellipsis Partners has developed guidelines for organizations preparing for a CMS. We discussed important steps like a performing a content audit, building your taxonomy, assessing your workflow, plus provided a template for communicating your requirements in a Request for Proposal (RFP).

March 30, 2004
"Winning Strategies for Using Email Effectively"
GWSAE Great Ideas Conference
Center for Association Leadership, Washington, DC

Using examples of effective inbound and outbound email, Jeanne Allert and Dina Lewis showed the value of actually having a plan for using this important tool. Attendees walked away with hints to help establish policies and procedures for interoffice, member, and external communications.

February 18, 2004
"Defining Your Web Strategy"
An Ellipsis Partners Executive Education Seminar
Center for Association Leadership, Washington, DC

In our work with associations, nonprofits and local governments, we consistently find that the most efficient and effective Web efforts are guided by an overall strategy. This free seminar laid out the process and questions for developing a more strategic approach to your Web efforts.

February 6, 2004
"Effective Internet Marketing"
18th Annual Educational Travel Conference
Omni Shoreham Hotel, Washington, DC

Two powerful and economical platforms for marketing today are email and the Web. Jeanne Allert's day-long workshop for education travel specialists focused on best practices for email marketing and no-cost or low-cost strategies to employ on web sites to engage your visitors. Packed with examples from commercial, university, association and travel industry web sites, attendees left with new ideas to try with their own programs.

Jeanne Allert's time with the NEA PR Council delegates ranged from individual consulting sessions to a plenary address. She provided: individual web site critique and feedback sessions, a workshop on how to write effective sites and enewsletters and the closing General Session that showcases integrated communications campaigns.

November 6, 2003
Technology in Your Marketing Toolkit
Direct Marketing Association of Washington Association Day
Arlington, VA

Jeanne Allert joined Reggie Henry, CTO of GWSAE and the Center for Association Leadership, to explore the tools and techniques available to enhance your marketing activities.

October 16, 2003
Writing the Right RFP

An Ellipsis Partners Executive Series Seminar

The most important steps in planning your technology initiative are accurately capturing your requirements and effectively communicating those requirements to others.
Get the slides here.

July 21, 2003
"Evolving Event Marketing: Reaching Your Audience in 2003 and Beyond"
TS2--The Trade Show About Trade Shows, Washington, DC

The Internet should be a critical component in event marketing, and the Web has gained prominence as a tool to efficiently reach and serve your customers. Dina Lewis discussed the latest in emerging technology tools and trends, and how they can enhance your current marketing strategy.

July 11, 2003
"How are We Doing...Really?"
National League of Cities State League Conference
Washington, DC

How do you know if your web site is effective? Are your efforts paying off? Are you keeping step with best practices and giving your online audience what it needs? This session led state league office webmasters and content providers through a process for performing a critical assessment of their web efforts. Throughout the session, Jeanne Allert and Dina Lewis presented models of best practices and offered resources to enhance state league web efforts with economy and value.

July 10, 2003
"What Your Visitors Are Telling You"
An Ellipsis Partners Executive Series Seminar

Just in time for budget planning season, we presented our techniques for gathering valuable market data on the performance of and satisfaction with your website. All of the techniques presented used the Internet as an information-gathering tool to help you plan for the enhancements that will have the most impact for your users and for your organization.

Click here for session slides.

May 14, 2003
"A Dialogue for Nonprofit Executives: Your Email Communications Strategy "
An Ellipsis Partners/Beaconfire Seminar

This event offered a rare opportunity to exchange perspectives on the power, reach and risks of this tool, and debate the controls--of policy and technology--that should be a part of your strategic planning. The conversation was an important first step in understanding the issues and defining the role of this tool within nonprofit organizations. Senior consultants from Ellipsis Partners and Beaconfire Consulting led nonprofit leaders in a dialogue of their organization's challenges and successes with email.

April 10, 2003
What Your Members Want Online
An Ellipsis Partners Executive Series Seminar
Center for Association Leadership, Washington, DC

Is your site design and content based on your desires or those of your online audience? How do you know what they want from your site and how can you get that information? This session explored key tactics for getting market intelligence about your online visitors, including member querying, interpreting site statistics and more.

March 7, 2003
Essential Tools of the Internet: Using Email and the Web to Support Your Communications Strategy
Fairfax County Conference on Community Based Nonprofit Management, Fairfax, VA

Representatives from more than 50 community-based organizations attended this inaugural conference designed to help nonprofit organizations improve the quality of services they provide. Jeanne Allert and Dina Lewis led this interactive workshop that offered practical strategies for integrating technology into organizational communications plans enabling nonprofits to reach a larger audience. We discussed industry best practices for using both email and the Web, and provided a showcase of examples of how community-based organziations are using these tools effectively.

Website Self-Check
Fairfax County Conference on Community Based Nonprofit Management, Fairfax, VA

Jeanne Allert and Dina Lewis walked participants through the various elements of a web site, and guided the audience on how to critically examine sites in terms of effectiveness. We discussed how to read web statistics for meaningful data, how to align a site to audience needs and how to assess the value of content and online features.

March 20, 2003
Getting More Out of Your Current Technologies: Leveraging What You Already Have
Center for Association Leadership's Great Ideas Conference, Washington, DC

In many organizations, there are technologies at your fingertips that can be used in more robust ways to improve productivity and leverage resources more effectively. Jeanne Allert and Dina Lewis presented a session that took a fresh look at technologies attendees already have, so that they can more fully take advantage of their capabilities without additional cost. Attendees walked away with cool tips and tricks that can take their organizational efficiency to a new level.

Jeanne Allert and Dina Lewis presented a seminar specifically designed for CEOs and management staff who need to assert a strategic direction for the use of the Web in their organization. A framework for your web strategy was offered, plus what questions should be addressed.

February 11, 2003
"Preparing Your Website to Meet Tomorrow’s Needs Today" Center for Association Leadership, Washington, DC

Jeanne Allert, Reggie Henry of the Greater Washington Society of Association Executives, and David Gammel of the American Speech and Hearing Association, led this seminar where participants learned the benefits of employing a content management system (CMS) and gained a better understanding of what a CMS does; learned how to define content management requirements; heard case studies from three different associations who have employed content management systems; and saw demonstrations of several association content management solutions.

Interactive half-day workshop that provided practical strategies for integrating technology in association communications plans, enabling association communicators to reach a greater audience. Two sessions focused on making the most of e-mail list-servs and association websites. Communications professionals from both large and small associations took home valuable information on technological solutions to meet their communications needs.

A workshop presented with Kathleen Curry Santora and John Bishop of the National Association of College and University Attorneys (NACUA). We presented NACUA's cautious, informed approach to formulating the association's eLearning strategy.

Jeanne Allert conducted a "non-techie" discussion of many of the problems that plague development projects and how to create a more effective start.

Presented with Results Direct, and Reggie Henry, GWSAE, at the Center for Association Leadership.

August 7, 2002
Evolving Event Marketing: Reaching Your Audience in 2002 and Beyond
Chicago's Destinations Showcase
Presented by Dina Lewis

August 8, 2002
Rules Rewritten and Rules Unchanged - Impact of the Dot Com Phenomenon On Business
National Summit on Communications Strategies for Nonprofit Organizations, Washington, DC
Presented by Jeanne Allert as the keynote address.

July 16, 2002
Rules Rewritten and Rules Unchanged - Impact of the Dot Com Phenomenon On Business
Direct Marketing Association
Presented by Jeanne Allert as the keynote address

July 11, 2002
Your Integrated Communications Strategy: Using a Wide Range of Tools to Create a Unified Message
Ellipsis Partners presented with Reingold, Inc.on integrating online and real-world marketing efforts.

May 28, 2002
Virtually Being There--Using Web Tools to Provide Technical Support
IIR Help Desk Symposium, Stockholm, Sweden

Her third engagement in Sweden, Jeanne Allert provided the keynote address on how Internet technologies offer a range of opportunities for improving technical support and getting closer to customers.

May 4, 2002
Your Industry on the Web
National League of Cities, Portland, Oregon

Jeanne Allert presented a workshop on strategic thinking about the Internet for elected city officials from over 30 states.

April 25, 2002
Evolving Event Marketing: Reaching Your Audience in 2002 and Beyond - Destinations Showcase
Madison Square Garden, New York, NY

Jeanne Allert returned to Destination Showcase with her popular program on Internet Marketing for Meeting Professionals.

April 23 & 24, 2002
eGovernment and CRM
State Leadership Conference, University of Connecticut

Jeanne Allert led a two-day workshop on the features of eGovernment, as well as a discussion of how state governments are serving their constituents using the Web.

February 28, 2002
Looking Over the Fence and Back: Perspectives on Forging Improved Nonprofit and For-profit Partnerships
GWSAE Navigator Series: Washington, DC
Speakers: Jeanne Allert, Joel Albizo, CAE

February 19, 2002
Getting it Right the First Time: Essential Planning for Technology Initiatives
Ellipsis Partners Executive Seminar Series, Washington, DC
Speakers: Jeanne Allert, Dina Lewis and and Susan Branner from Information Concepts.

February 4 - 6, 2002
The Complete Internet Toolkit
ASTD TechKnowledge Conference & Exposition: Truth in E-Learning, Las Vegas, NV

February 7, 2002
Evolving Event Marketing: Reaching Your Audience in 2002 and Beyond
Destinations Showcase, Washington, DC

Technology Assessment & Planning for Nonprofits
Maryland Association of Nonprofit Organizations, Baltimore, MD