National Education Association

PR Council

This page is set up specifically for members of the NEA PR Council. Here you will find many of the resources shared at the January 2004 conference in Marco Island, Florida.

Please feel free to contact Ellipsis Partners if you have any questions or comments.

   


Assessing Your Website

"The Web Doctor is In"

This model presents the Ellipsis Partners 12 Elements of a Site Assessment.

Every website is affected by Internal (Purpose, Stakeholders, Resources) and External (Your Audience, History, and Comparable value) Influences. We advise our clients to have a firm understanding of these influences BEFORE any discussions of site tactics like design or functionality.


An effective assessment of your website should include constantly gathering data on:

  • how the site is being used
  • what your traffic patterns are
  • what your visitors want
  • what services are effective
  • how you compare against your peers and the larger Internet landscape.

Read more in our article "When Is It Time for a Site Redesign?"

Want to know more about what we do?
Download our PDF Brochure on Ellipsis Partners Services

Need a technology speaker for your next meeting?
Download our PDF Brochure on Jeanne Allert, Speaker Services. Also visit her speaker website at www.jeanneallert.com

 


Links to Powerpoint Slides

(warning: these are not small files)

"Writing for the Web"

 

"Mixing Your Media Not Your Message"