Here is a listing of presentations we've given and where . You may re-sort the list by clicking on a heading:

"Web Content Mavens Presentation"

Web Content Mavens meeting, Arlington, VA, November 14, 2007

Click here to view the presentation PDF .

"Internet Marketing On A Shoestring"
Specifically developed for smaller operations, or those with modest budgets, this session presents a cornucopia of ideas and tactics for using email and Web to further your marketing efforts. Emphasis on "free" or "cheap" is the guiding premise. Learn from a wide range of examples and it's certain you'll walk away with at least one idea you can use.

Promotional Products Association International Annual Conference, Las Vegas, Nevada, January 2-4, 2007

Click here to view the presentation.

"E-marketing Techniques to Grow Your Business"

Promotional Products International Association, Las Vegas, NV, January 2-4, 2007

Click here to view the Powepoint presentation,or Click here to view it in PDF .

"Best Practices (and Cool Techniques) for Online Customer Service"
More and more organizations are using their website to conduct business, perform transactions, and delivers services but , by and large, are still behind the consumer public’s expectations for exemplary service online. This session showcased the tools and practices of exceptional customer service and used many for-profit examples and some nonprofit case studies. There are also some interesting new customer service tools for the Web that were introduced. Participants learned how to gauge users’ expectations to provide more value and deliver a higher quality of service online.

September 22, 2005, Center for Association Leadership, Washington, DC

Click here to view the Powerpoint presentation.

"Smart Email Marketing"
Just because everyone has access use email, doesn't mean everyone is necessarily using email well. Email is proving to be the real "killer app" for marketing, but you have to understand how it works to make your email marketing efforts count. Led by ETC 2004's Marketing Institute trainer Jeanne Allert, this information-packed session explored best practices in email marketing, including practical tips for making email relevant, focused, and customer-specific. Steve Victor of Yale Alumni presented his own "lessons "learned" about effective email marketing and both led a discussion of message composition, formatting, and other attributes that get results.

Educational Travel Conference, Washington, DC, February 4, 2005

Click here to view the presentation.

"Using your Website to Gather Customer Intelligence"
Smart websites are not all about "giving;" they are about "getting" as well. In this session, Jeanne Allert and Steve Victor, Associate Director for Education of the Association of Yale Alumni, presented ideas for how to employ various Web tools and tactics to make better use of your site visits and learn more about your site visitors. This session highlighted key customer intelligence you can be getting from your web statistics, but also ways in which you can get your market to "speak to you" through your website. Specific case studies showed how organizations have changed course based on what they learned from their online visitors.

Educational Travel Conference, Washington, DC, February 4, 2005

Click here to view the presentation.

"Looking Bigger Than You Are"
What are the "big dogs" doing right online and what can we-with more modest budgets and staffing-learn from them? This session takes a look at best practices across all aspects of retail/marketing websites and pulls out the tips and tricks that anyone can do. Learn how to add more polish to your web efforts and appear "bigger" than you are.

Promotional Products Association International Annual Conference, Las Vegas, Nevada,January 10-11, 2005

Click here to view the presentation.

"What We Know Today About Internet Communications"

The communicator's toolkit now includes email, eNewsletters, the Web, and a range of other Internet options. These tools are most effective when used as part of an overall integrated campaign. But how do you determine which tools are right for your campaign, coordinate print publications, Web sites, advertising campaigns, e-mail newsletters, press releases, and direct mail to work together towards a common goal? Jeanne Allert explained how editors, publishers, graphic designers and webmasters can individually bring communication assets and expertise into an integrated campaign.

National Education Association State Education Editors Conference Keynote Address, Sofitel Hotel, Washington, DC, June 25, 2004

Click here to view the Powepoint presentation. (This is a large file and may take some time to download.) Click here for a faster, HTML version.