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TechTank is a solvers forum for association leaders.
TechTank assembles knowledgeable, seasoned consultants to serve association leaders looking to address tech challenges and solve organizational problems through expert guidance.

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Using Personas To Better Understand Association Members

Tuesday, October 24, 2023 | 12:00–1:00 PM ET

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Cathy Lada
Cathy Lada
KiKi L’Italien
KiKi L’Italien
Marcie Peck
Marcie Peck

During this TechTank session, three association technology leaders will share their insights and experience using personas to gain a deeper understanding of members and their needs.

We will explore:
  • What are member personas? Why do we create them? Who uses personas?
  • Where do Personas Go Wrong: Avoiding Stereotypes and other Stumbling Blocks
  • Developing Personas: Who, What, When, How?
  • Using AI and Advanced Tech to use Personas more effectively

Previous Events

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How to Protect your Association and Vendor Relationship through Contracting

Released: May 9, 2023

Hear three leading association tech consultants share their “worst case scenario” experiences in contracting and gain key insights that will help protect your association from common contract pitfalls.