Membership Evaluation

Ellipsis Partners helps associations better understand their members through the use of a suite of assessment tools. Conducting deep research through customized surveys, comparative research, online and in-person focus groups and one-on-one interviews, Ellipsis brings clarity on the needs, preferences and behaviors of an organization’s constituency. We help association leaders achieve a deeper understanding and then translate that understanding into effective strategy.

We help you answer key questions that lay the foundation for communications, products, and services:

  • Why do members join?
  • Why do they renew?
  • What value do they get from membership?
  • What are their expectations?
  • What are their frustrations?
  • What is your brand known for?
  • What do you do better than anyone else?
  • What else could you do for them?

Recognizing that every interaction with members should foster and provide member value, we help you understand the true value that members get from your association, articulate that in a way that both staff and members can quickly grasp, and then focus your operations, services, products, and communications on increasing that value.