Whether your association is launching a new initiative or seeking to improve its day-to-day communications with members, Ellipsis Partners can help you find just the right words to effectively reach your target audiences through our message development service.
After spending time getting to know your organization, we lead an internal seminar with your senior leadership and communications team during which we explore the “8 Building Blocks of an Effective Message Campaign,” and learn the “4 Critical Steps of Message Development.”
Through discussion, brainstorming and a testing process, we collaborate with you to lay the message foundation and then distill multiple layers of messaging. Included in this exercise is a classification of your target audiences, their needs and preferred channels of communication. We discuss effective repurposing of key messages, which channels best fit message styles, and how message consistency, strategy and frequency strengthen your brand and motivate your audiences.