Market Research

Membership-based organizations thrive on understanding their markets and members better than anyone else. Ellipsis Partners teams with you to get at the heart of your industry and member needs through a variety of research techniques.

We deploy these tools as needed during system selections and other strategy development to inform your goals. The following are most often used research mechanisms:

  • Surveys
  • Focus Groups
  • Interviews
  • Workshops
  • Card Sorts

Ellipsis Partners works closely with our potential clients to include the right mix of research tools based on work that may have already been done as well as well as the nuances of specific associations and societies.